Project Overview

This project aimed to revitalize the brand identity of Venus Cosmetics to align with their core values of natural, empowering, sophisticated, and sustainable beauty.

Key Objectives:

• Brand Identity Refresh: Creating a modern, elegant, and cohesive visual language.
• Target Audience: Women aged 25-45 who prioritize natural and clean beauty.
• Design Considerations:
  • Color Palette: Natural tones with subtle accents.
  • Typography: Clean, modern fonts.
  • Imagery: High-quality images showcasing natural beauty.
  • Packaging: Sustainable, aesthetically pleasing, and functional.

Deliverables:

• Brand logo and style guide
• Packaging design for core product line
• Marketing material mock-ups